Virtual, Mixed and Augmented Reality (XR or Cross Reality for short) are different ways of combining reality and virtuality. In Virtual Reality, users move completely in the virtual. Here the immersion is complete. Augmented Reality enriches the real environment with virtual elements. In Mixed Reality, the real and virtual worlds become more mixed and blurred. More than one thousand companies are involved in XR in Germany and thus form the XR industry. The study “Cross Reality in Germany 2020” is the first nationwide study on the structure, potential and needs of these players, following two studies with an analysis focus on NRW in the past.
XR in DE
Cross Reality Branche in Deutschland
People involved
Publications
- C. Zabel, G. Heisenberg (2019): Just another Media Cluster ? Einflussfaktoren der Agglomeration von Virtual- und Augmented Reality Unternehmen in Nordrhein-Westfalen, In: Medienwirtschaft, Nr.2, S. 22-31
- C. Zabel, G. Heisenberg (2018): Evolution of Media Clusters: The Virtual and Augmented Reality Ecosystem in North-Rhine-Westphalia/Germany, In Proceedings of 13th World Media Economics and Management Conference 2018, Cape Town, South Africa, 6-9 May 2018
- C. Zabel, G. Heisenberg (2018): Die nächste Medien-Evolutionsstufe. Ergebnisse der ersten Grunderhebung zur Virtual- und Augmented-Reality-Branche in NRW, In: promedia, 23.JG, 6, S. 49-50
- G. Heisenberg, C. Zabel, V. Telkmann: Virtual-, Mixed- & Augmented Reality in NRW 2018: Potenziale und Bedarfe der nordrhein-westfälischen VR-, MR-, AR-Branche →(download)
- G. Heisenberg, C. Zabel, V. Telkmann: XR in NRW 2019: Potenziale und Bedarfe der nordrhein-westfälischen Virtual, Mixed und Augmented Reality-Branche →(download)
- G. Heisenberg, C. Zabel, V. Telkmann: Cross Reality in Deutschland 2020: Struktur, Potenziale und Bedarfe der deutschen XR-Branche →(download)